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Mission to become the world's leading manufacturer of high
performance footwear and apparel

ABOUT NEW BALANCE

New Balance began as a Boston-based arch support company in the early 1900's, developed into a specialized shoe manufacturer in the 1970's, and has grown to become a leading global athletic products company. Today New Balance is a family of brands including New Balance, Dunham, PF Flyers, Aravon, Warrior and Brine. Since the days of selling arch supports to police officers and waiters, New Balance has been a brand concerned with meeting the needs of the everyday athlete. Part of producing superior footwear and athletic apparel is manufacturing it to fit all widths and sizes, because a better fit produces better performance. To ensure the best fitting, best performing shoes and apparel, we focus on improving our technology and production methods. A big part of that is maintaining five manufacturing facilities in the United States and one in United Kingdom. We have also remained committed to a core set of values that include integrity, teamwork and total customer satisfaction.

The New Balance Story

The story of New Balance begins at the dawn of the 20th century in Boston, Massachusetts when William J. Riley, a 33-year-old English immigrant, committed himself to helping people with problem feet by making arch supports and prescription footwear to improve shoe fit. In 1934, Mr. Riley went into partnership with his leading salesman, Arthur Hall, who was highly successful selling arch supports to "policemen and other folks who were on their feet all day." In 1954, Arthur Hall sold the business to his daughter and son-in-law, Eleanor and Paul Kidd. Arch supports and prescription footwear remained the cornerstone of their business until 1961 when they manufactured The Trackster, the world's first performance running shoe made with a ripple sole and available in multiple widths. The Trackster soon became the shoe of choice for college running coaches and YMCA fitness directors. During the 1960s, New Balance's reputation for manufacturing innovative performance footwear available in multiple widths grew through word of mouth and grassroots promotions. When Jim Davis bought the company from the Kidds on the day of the Boston Marathon in 1972, he committed himself to uphold the company's founding values of fit, performance, and manufacturing. When Anne Davis began her journey with New Balance in 1978, her focus became building a superior culture for NB associates and those who do business with the company around the globe. Together, Anne and Jim lead New Balance with fidelity on its mission to become the world's leading manufacturer of high performance footwear and apparel.