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A man reading a newspaper with runners wearing New Balance sneakers in the background. Split image of New Balance running sneakers placed on a newspaper, and a man mid-jog.
The SC Rebel

The shoe that stopped waiting for race day.

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A man reading a newspaper with runners wearing New Balance sneakers in the background. New Balance running sneakers placed on a newspaper.
The SC Rebel

The shoe that stopped waiting for race day.

Explore

New Arrivals

The Black Edit

Meet all-black icons crafted to move effortlessly through every moment.

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The Black Edit

Meet all-black icons crafted to move effortlessly through every moment.

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Top Picks

Man sitting down while woman is standing with her arm rested on his shoulder.
The 740

If there’s a wrong way to wear them, we haven’t thought of it.

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Man sitting down while woman is standing with her arm rested on his shoulder.
The 740

If there’s a wrong way to wear them, we haven’t thought of it.

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The 204L

Reach cruising altitude.

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The 204L

Reach cruising altitude.

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A woman sitting down on the ground with her head resting on her hand
ABZORB 5030

Remarkably well-rounded. 

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A woman sitting down on the ground with her head resting on her hand
ABZORB 5030

Remarkably well-rounded.

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HTT male with 9060 shoes
The 9060
Two individuals with grey background
Crafted Classics
Woman wearing a pair of blue and black 1906
The 1906
HTT male with 9060 shoes
The 9060
Two individuals with grey background
Crafted Classics
Woman wearing a pair of blue and black 1906
The 1906
Knee-down of a woman sitting wearing New Balance sneakers on a white background