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Close-up side view of a New Balance running shoe featuring a light gray mesh upper, blue “N” logo, white laces, and a lime-green sculpted midsole with a visible hollow cushioning design.
The new SC Elite

Coming soon.  

Explore
Close-up side view of a New Balance running shoe featuring a light gray mesh upper, blue “N” logo, white laces, and a lime-green sculpted midsole with a visible hollow cushioning design.
The new SC Elite

Coming soon.  

Explore

Top picks

The Black Edit

Meet all-black icons crafted to move effortlessly through every moment.

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The Black Edit

Meet all-black icons crafted to move effortlessly through every moment.

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New arrivals

Man sitting down while woman is standing with her arm rested on his shoulder.
The 740

If there’s a wrong way to wear them, we haven’t thought of it.

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Man sitting down while woman is standing with her arm rested on his shoulder.
The 740

If there’s a wrong way to wear them, we haven’t thought of it.

Shop now
The 204L

Reach cruising altitude.

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The 204L

Reach cruising altitude.

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Sydeon wearing the 740 ‘Night Lights’
New Balance Exclusives

The Night Lights Pack — available, online and in-store, only at New Balance.    

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Sydeon wearing the 740 ‘Night Lights’
New Balance Exclusives

The Night Lights Pack — available, online and in-store, only at New Balance.    

Shop now

HTT male with 9060 shoes
The 9060
Two individuals with grey background
Crafted Classics
Woman wearing a pair of blue and black 1906
The 1906
HTT male with 9060 shoes
The 9060
Two individuals with grey background
Crafted Classics
Woman wearing a pair of blue and black 1906
The 1906
Knee-down of a woman sitting wearing New Balance sneakers on a white background